In 2025, sales of tokenized real estate on Sabai Property exceeded $1.28M — primarily on the Ukrainian market. This isn't a marketing hypothesis "in a vacuum" but a real result that demonstrated the key point: tokenized real estate can be sold online, through a clear digital journey.
Below are the channels through which investors came, a case study of a $100,000 single-check purchase, and a breakdown of what can be replicated in this model and what depends on the market.
Why Ukraine Was the First Market
Ukraine wasn't chosen by accident as the platform's launch market. At the start, we tested sales on the startup's home market — where the audience, communication channels, level of trust, and private investor behavior were already well understood.
This allowed us to test real demand rather than theory. The main questions were: Are people ready to buy shares in foreign real estate online, complete KYC, pay for tokens in USDT or by card, and view the tokenized format as a clear way to enter a property with a smaller amount?
The $1.28M total included purchases across several Phuket properties — among them Layan Green Park, Layan Verde, 777 Beach Condo, and others.
How We Attracted Investors — Without Classic Advertising
Sales weren't built around conventional advertising. In the early stage, we went where trust in investment products already existed:
- collaborations with investment clubs;
- partnerships with YouTube influencers;
- work with Web3 communities and partners;
- webinars and educational content;
- a referral program that amplified word-of-mouth.
The first buyers of tokenized real estate in Ukraine came specifically through these channels — places where the tokenization format could be calmly explained rather than "hard-sold."
Case Study: A $100,000 Deal After a YouTube Video
One of the most telling examples is a $100,000 deal.
The investor didn't come through a developer's traditional sales channel. First, he saw a video on an investment influencer's YouTube channel discussing the Layan Verde project and the opportunity to invest in real estate through tokens. After studying the developer's project and the offer terms, he bought Layan Verde tokens for $100,000 through Sabai Property.
For us, this matters not just as a figure. It's practical confirmation that tokenized real estate can be sold through a fully digital path — without a model where everything hinges on personal negotiations, local brokers, and offline processes.
How Sabai Property Works
Sabai Property was built from the outset as a marketplace for tokenized real estate. The entire investor journey happens online, through a personal account:
- select a property and review the documents and terms for that specific asset;
- complete KYC;
- buy tokens — payment available in USDT and by bank card;
- track your portfolio and receive payouts.
The minimum entry starts at $50 per token. This format lowers the barrier to entry and opens a new sales channel for developers: instead of betting solely on buyers of whole units or a local network of agents, a project can work with an international audience already accustomed to digital assets, crypto payments, and online investing.
An Important Caveat: This Isn't a Universal Formula
The Ukraine result is not a promise that every market will deliver the same numbers. It's one real example of how tokenized real estate can work when a project has a clear asset, transparent economics, smooth onboarding, and an audience ready to buy such products.
When entering markets with high crypto adoption, the sales potential expands noticeably. And conversely: if the asset is located in a different region, has different yields, a different legal framework, or a different audience — the numbers will differ too. So this case should be read not as a constant but as confirmation of a working concept.
The Bottom Line
Tokenization can become a working channel for developers to raise capital and drive international sales — but only if it's backed not by just a token, but by full infrastructure: a marketplace, KYC, payments, legal structure, documents, payouts, and a clear exit logic for the investor.
Sabai Property has already shown that this approach works in a real operational market:
- more than 20,000 registered users;
- over $3.3M in real estate listed;
- total sales volume in cryptocurrency exceeding $1.28M.
The Ukrainian market is a strong standalone example within this picture. Such a sales volume coming predominantly from a single country shows that demand for tokenized real estate exists not only among crypto audiences but also among private investors seeking simpler access to foreign real estate, a clear yield model, and the ability to enter a property with smaller amounts.
